Friday, 4 November 2011

Main Task: Case Study Of A Publishing House





















HARRISPUBLISHING

Harris publishing publishes magazines such as:

Boating sportsman
Sowest
Potato grower
Sugar producer
Dirt toys
Turf
Houseboat

All these title and more that I have looked at looks like sporting magazine and also informational magazines with the potato grower and the winter fun guide magazines, but mainly what I saw on there website is to do with sports and not just one type of sport it his different types of sporting activities such as quad biking, boat sports and baseball.

The audience that is targeted with these types of magazine is mostly people who have the interest in sports and physical activities and competition. There is also magazines that attract different kind of people with the potato grower could attract people who have a thing for growing there own fruit and vegetables in there back gardeners so it could get the interest of farms gardens and even just people who like to read about things like that even if they don't have nothing in common. Harris publishing attracts different types of audiences to broader there customer and community base as people don't like the same thing and people that like the same thing don't always buy magazine to find out about that they are interested in so creating different and publishing different types of magazines creates a bigger customer base which will make it more likely for different people to be buying your magazine because they like your magazine and our interested in what they magazine is about like a lot of people who are into bikes and cars and that would be buying Harris publishing magazines like “Snowest, Dirt toys and Turf” as thats what they are interested in and what to find out about the latest thats going on around them sports and subjects and the latest and upcoming people in those event but if Harris publishing just published magazines like “ potato grower” it would attract people who like growing vegetables and fruits in there back garden and people who have a interest in it but it wouldn't necessarily make them want to buy it as it doesn't have any appeal it just tells them how to grow potatoes and different fruits and vegetables and then thats it but with sports magazine it talks about the famous people in the sport might have a team or person you support and give you information about the, the next time they will be taking part in the sport what they do when they are not doing the sports and more so there's a wider range to read and also gives you information to look forward to and making you want to buy the next magazine that comes out.

With Harris publishing they do not have ant other business interest as there home page are just front covers of 16 different magazines on different topics and give you the opportunity to read the magazine online or even subscribe to that magazine and get the latest and old magazines which have been issued in the past and what will shortly be coming out, so with the Harris publishing website it is strictly just magazines that they publish and have no other business interests.

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